 Job Details
| Job Title: | | CRM Marketing Executive | | | Description: | | CRM Marketing Executive - United Kingdom (Cambridge), Cambridgeshire
PURPOSE OF ROLE
Using web analytics tools and customer behaviour analysis, further develop the companies CRM Strategy to show a tangible value to the business – reducing churn and increasing re-activation and consumer loyalty.
You will work closely with the Head of Marketing, IT Department, Customer Services, Product Category Buying teams as well as the CRM and Web Analytics Agencies to ensure the successful communication, implementation and delivery of the CRM plan.
RESPONSIBILITIES & DUTIES
Web Analytics
· Work with account analyst to deliver ongoing measurement and tracking of the comapnies website
· Communicate results internally to appropriate teams
· Apply key learnings to ongoing website development program
Customer Behaviour Analysis
· Work with external CRM Agency to deliver ongoing analysis of the companies customer base including RFM Modelling, Lifestage Segmentation, Churn and Re-Activation
· Apply results to both CRM and New Customer Acquisition Strategy
CRM Marketing Activities
· Strategic management of customer newsletter program
· Strategic management of leaflet program
· Strategic management of catalogue program
· Oversee competitions program
· Liaison with Customer Services
EXPERIENCE, KNOWLEDGE & QUALIFICATIONS REQUIRED FOR THE ROLE
· Educated to degree level or equivalent
· CIM or IDM qualification preferred but not essential
· 3-4 years in a similar marketing role
· Experience using web analytics tools
· Experience with RFM modeling, anti-churn techniques, segmentation and profiling
· Experience in delivering Direct Marketing Campaigns including catalogues
· Experience in Email Newsletters – concept, delivery, segmentation
COMPETENCIES
Personal organisational ability – time management, planning, prioritising, multi-tasking, self-motivated and excellent attention to detail
Customer focus – strong customer awareness, evaluates activity against identified customer needs and demonstrates commitment to the customer
Results orientation – activity focused on maximising achievement across Category and Company, continuously reviews business plans and achievement against target, responds to market development and competitor positioning
Problem-solver – identify potential issues, recommend solutions, escalate to appropriate level, seeks advice and guidance from within/external to organisation
Impact and influence – strong research ethic, plan and prepare for negotiation activity, range of approaches and influencing styles for different situations
Commercial acumen – understands business strategy and market / competitor activity, aligns individual activities to overall business strategy
Industry acumen – develops own network of contacts, industry experts and supplier sources for maximum benefit to the organisation and Category development
| | | Type: | | Permanent | | Financial
Qualifications: | | | | General
Qualifications: | | | | Systems
Experience: | | | | | Salary Range: | | £30000 - £35000/annum £30,000 | | | Benefits: | | | | | Location: | | Cambridgeshire
| | | Job URL: | | http://www.cv-library.co.uk/cgi-bin/jdb_view_vacancy.cgi?jobref=101156564&s=100032 | |
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